Welcome to Gem Photo School, an online photography course designed to help you take professional-looking images that better sell your jewellery online.
Our tutorials are aimed at absolutely anyone in the jewellery business. No prior photography experience is required.
We begin by covering the technical foundations of a good image. From here, we take our time to explain how to sell on Instagram - an important asset for anyone in the business.
Make no mistake: photography and social media are tightly intertwined, and the best brands leverage a platform like Instagram to show off their product in the best light. The jewellery business in particular is highly visual - and yet the most eye-catching products are sometimes the most difficult to capture through a viewfinder. With our jewellery photography course, we'll help you get the most out of your pictures, and give you the skills to take your jewellery business to the next level.
All you need is a phone to get started. Let us take care of the rest.
-Julia and Liza
What do I learn?
90 DAYS ACCESS to GEM Photo School: Jewellery photography course for social media
10 ONLINE LESSONS
PRINTABLE Checklists and Jewellery Case Studies
TIPS on how to shoot Diamonds, Gemstones, Reflective metal and Pearls
ACCESS TO FORUMS where you can ask questions and see other students' work
ACCESS FOR 1 PERSON
Everything from the
BONUS VIDEOS BY GUEST SPEAKERS
Everything from the
GOLD MEMBERSHIP + 60-MINUTE ONE-TO-ONE CONSULTATION
We’ll delve into your product, then analyse your branding, your target audience, marketing efforts, social media strategy and website revisions, answering all questions along the way.
"This course has helped me learn different aspects of jewellery photography and has motivated me to try photography and get the best out of it. It was focused on jewellery unlike other courses which are quite generic in nature."
"My photo skills are definitely getting better … I will be able to rely on myself to take photos for my social media. Thank you so much for the constructive feedback on the homework. I know I am improving because of it. I also really like being able to see everyone else's homework and feedback, because I am also learning a lot from everyone else."
"So much valuable material and information within such a short period of time. It encompassed all aspects of photography … and the branding aspect of it which is of course essential. I don’t think many courses do that."
"Previously I have been intimidated by some aspects of social media. I feel this course helped me find new ways to engage and think outside of the box. I feel more confident and motivated after the course. Thank you!"
"Thank you so much for the very informative course… I picked up a lot of new tools to help me with my photography and styling on social media."
"Thank you for a fantastic course. It has helped me so much with natural light photography. I would highly recommend this course to anyone interested in improving their jewellery photography skills."
"My knowledge and understanding about jewelry photography got much better there is a big difference between the picture in the first and the last one"
"I absolutely loved the Gem Photo School! I learnt some very useful tips and tricks to make my photos look better and more professional."
The jewellery business is a highly visual industry, and photography is an incredibly important part of the process. You won't reach your full potential if your photos are letting you down; conversely, you can do incredibly well if you avoid a few common mistakes.
Our course is highly practical and focused on getting the most out of the products you sell. You do not need to be a professional photographer to learn something; in fact, we actively encourage people with no photography experience to sign up.
The only requirement is that you're in the jewellery business in way or another, and you're keen on maximising your potential.
You need only your phone, as our course is designed for jewellery professionals across the industry.
To take your digital photography to the next level, however, take a look at our one-page primer, which covers essential photography tips and tricks.
Absolutely. iPhone photography is a viable commercial tool, and all phones are accepted in our course.
You don't need to have any experience or skills in photography. We have designed our course so that it acts as a photography class for beginners; equally, experienced photographers will find a lot to learn, in part because jewellery photography is such a unique challenge.
No two classes are the same and once you have all the coursework, you can take it at a speed that's convenient to you. Bear in mind that after 90 days, your SILVER membership will expire. GOLD and PLATINUM memberships offer you unlimited access to our coursework.
Yes, we have created forums where you can see other people's work.
The photography classes can be accessed at any time provided you're a GOLD and PLATINUM member; however, stay tuned to the site, as we have some exciting speakers and Q&A sessions planned - and these will be in a live environment to allow for back and forth engagement.
GOLD and PLATINUM members have unlimited access to the course. Silver members have 90 days' access to the course from the date of purchase. You can do lessons at your own pace.
Julia Flit is the lead instructor. She has extensive commercial photography experience and a real grasp of the fundamentals needed to take your work to the next level. Her business partner, Liza Urla, is the founder of Gemologue, and a notable influencer in the jewellery industry. Liza has helped craft the course with a social media sales outlook in mind.
Our course will teach you the importance of high-quality jewellery photography. Once you are finished, you'll be able to spot poorly-shot imagery, and ensure your own work stands the test of time better. Make no mistake: the quality of your Instagram feed will directly impact the number of sales you're able to make.
Again, no prior photography experience is necessary - this is a course for anyone and everyone in the jewellery business.
Yes - we've designed the course to stimulate your creativity, and also to help you avoid the traps that inexperienced photographers fall into.
Yes - we'll give you composition and lighting tips to get the most out of your images - as well as useful advice on how to make a background better work for you.
In addition, we'll show you how to photograph diamonds, pearls, necklaces and more.
Social media is all about getting images out quickly. Though powerful, Photoshop can be quite labour intensive, so we focus on Lightroom, which is an agile phone-centric app perfect for Instagram.
We’ve put together a cheat sheet for you to download with tips on how to create engagement on your social media. It will give you everything you need to know about raising your online profile.
Download the GEM Photo School Checklist to remind you of some of the best tips for capturing the perfect shot. Stick it on your fridge, carry it with you, let it inspire your next photo.
Mastering commercial photography gives you a competitive edge in the jewellery industry. Precious stones are surprisingly hard to capture in the right light, and failing to do so hurts your credibility.
Light is one of the key skills to master; but composition, framing, colour correction and focus are vital too.
Of course, taking the picture is only half the battle. You then need to know how to market your business online. Our course will teach you how to sell on Instagram, and how to use your newfound skills in concert with a dedicated social media strategy.