GEM Photo School

JEWELLERY PHOTOGRAPHY FOR SOCIAL MEDIA 

Welcome to Gem Photo School, an online photography course designed to help you take professional-looking images that better sell your jewellery online.

Our tutorials are aimed at absolutely anyone in the jewellery business. No prior photography experience is required.

We begin by covering the technical foundations of a good image. From here, we take our time to explain how to sell on Instagram - an important asset for anyone in the business.

Make no mistake: photography and social media are tightly intertwined, and the best brands leverage a platform like Instagram to show off their product in the best light. The jewellery business in particular is highly visual - and yet the most eye-catching products are sometimes the most difficult to capture through a viewfinder. With our jewellery photography course, we'll help you get the most out of your pictures, and give you the skills to take your jewellery business to the next level.

All you need is a phone to get started. Let us take care of the rest.

-Julia and Liza

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This course will work for you if: 

  • You want to grow your jewellery business 
  • You need help with photography retouching and other core skills  
  • You want to learn how to sell on Instagram. 
  • You're interested in how make a photography studio at home
  • You want to learn the art of packshot photography 
  • You're keen on getting at Lightroom, and want access to free Lightroom presets
  • You want to improve your jewellery photography skills!

What do I learn?

Lesson 1: Explaining Light 
Lesson 2: Composition and Flatlays
Lesson 3: Background and Props
Lesson 4: Introduction to colour correction
Lesson 5: Posing tips (and apps that can help)
Lesson 6: Skin colour correction and editing
Lesson 7: Selecting and curating the photos for your SM
(Colour Consistency and Presets)
Lesson 8: Shoot Planning and Mood board creation
Lesson 9: Visual Strategy and Scheduling Apps
Lesson 10: Professional Jewellery Photoshoot

JOIN US ON THE 1ST OF NOVEMBER 2021

for a new curated course "Jewellery Photography for Social Media". You will have an opportunity not only to work your way through the comprehensive material, but receive real time support and day to day communication with the tutor and peers through the live Telegram chat. Only for GOLD and PLATINUM membership.

SILVER MEMBERSHIP

£75

90 DAYS ACCESS to GEM Photo School: Jewellery photography course for social media

10 ONLINE LESSONS

PRINTABLE Checklists and Jewellery  Case Studies

TIPS on how to shoot Diamonds, Gemstones, Reflective metal and Pearls

ACCESS TO FORUMS where you can ask questions and see other  students' work

ACCESS FOR 1 PERSON

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GOLD MEMBERSHIP

£250

Everything from the

SILVER MEMBERSHIP

+

1 YEAR ACCESS

+

ONGOING HOMEWORK FEEDBACK

+

LIVE TELEGRAM CHAT WITH CURATOR AND PEERS

 

                                

BUY NOW

PLATINUM MEMBERSHIP

£500

Everything from the

GOLD MEMBERSHIP + 60-MINUTE ONE-TO-ONE CONSULTATION

We’ll delve into your product, then analyse your branding, your target audience, marketing efforts, social media strategy and website revisions, answering all questions along the way.



 

 

 

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"This course has helped me learn different aspects of jewellery photography and has motivated me to try photography and get the best out of it. It was focused on jewellery unlike other courses which are quite generic in nature."

Raj Shah
Jewellery Brand Owner

"My photo skills are definitely getting better … I will be able to rely on myself to take photos for my social media. Thank you so much for the constructive feedback on the homework. I know I am improving because of it. I also really like being able to see everyone else's homework and feedback, because I am also learning a lot from everyone else."

Lara Hakim
Jewellery Brand Owner

"So much valuable material and information within such a short period of time. It encompassed all aspects of photography … and the branding aspect of it which is of course essential. I don’t think many courses do that."

Stefania Indelicato
Jewellery Brand Owner

"Previously I have been intimidated by some aspects of social media. I feel this course helped me find new ways to engage and think outside of the box. I feel more confident and motivated after the course. Thank you!"

Madonna Hill
Jewellery Brand Owner

"Thank you so much for the very informative course… I picked up a lot of new tools to help me with my photography and styling on social media."

Julie Grant Walmsley
Jewellery Brand Owner

"Thank you for a fantastic course. It has helped me so much with natural light photography. I would highly recommend this course to anyone interested in improving their jewellery photography skills."

Louisa Russell
Jewellery Brand Owner

"My knowledge and understanding about jewelry photography got much better there is a big difference between the picture in the first and the last one"

Fatma Ali
Jewellery Brand Owner

"I absolutely loved the Gem Photo School! I learnt some very useful tips and tricks to make my photos look better and more professional."

Laura Gallon
Jewellery Brand Owner

Frequently Asked Questions

The jewellery business is a highly visual industry, and photography is an incredibly important part of the process. You won't reach your full potential if your photos are letting you down; conversely, you can do incredibly well if you avoid a few common mistakes.

Our course is highly practical and focused on getting the most out of the products you sell. You do not need to be a professional photographer to learn something; in fact, we actively encourage people with no photography experience to sign up.

The only requirement is that you're in the jewellery business in way or another, and you're keen on maximising your potential.

You need only your phone, as our course is designed for jewellery professionals across the industry.

To take your digital photography to the next level, however, take a look at our one-page primer, which covers essential photography tips and tricks.

Absolutely. iPhone photography is a viable commercial tool, and all phones are accepted in our course.  

You don't need to have any experience or skills in photography. We have designed our course so that it acts as a photography class for beginners; equally, experienced photographers will find a lot to learn, in part because jewellery photography is such a unique challenge.  

No two classes are the same and once you have all the coursework, you can take it at a speed that's convenient to you. Bear in mind that after 90 days, your SILVER membership will expire. GOLD and PLATINUM memberships offer you unlimited access to our coursework. 

Yes, we have created forums where you can see other people's work. 

The photography classes can be accessed at any time provided you're a GOLD and PLATINUM member; however, stay tuned to the site, as we have some exciting speakers and Q&A sessions planned - and these will be in a live environment to allow for back and forth engagement.  

GOLD and PLATINUM members have unlimited access to the course. Silver members have 90 days' access to the course from the date of purchase. You can do lessons at your own pace.

Julia Flit is the lead instructor. She has extensive commercial photography experience and a real grasp of the fundamentals needed to take your work to the next level. Her business partner, Liza Urla, is the founder of Gemologue, and a notable influencer in the jewellery industry. Liza has helped craft the course with a social media sales outlook in mind.  

Our course will teach you the importance of high-quality jewellery photography. Once you are finished, you'll be able to spot poorly-shot imagery, and ensure your own work stands the test of time better. Make no mistake: the quality of your Instagram feed will directly impact the number of sales you're able to make.

Again, no prior photography experience is necessary - this is a course for anyone and everyone in the jewellery business.

Yes - we've designed the course to stimulate your creativity, and also to help you avoid the traps that inexperienced photographers fall into. 

Yes - we'll give you composition and lighting tips to get the most out of your images - as well as useful advice on how to make a background better work for you.

In addition, we'll show you how to photograph diamonds, pearls, necklaces and more.

Social media is all about getting images out quickly. Though powerful, Photoshop can be quite labour intensive, so we focus on Lightroom, which is an agile phone-centric app perfect for Instagram. 

OUR GOAL IS TO GIVE YOU THE TOOLS AND KNOWLEDGE YOU NEED TO CREATE PROFESSIONAL LOOKING PHOTOS FOR YOUR JEWELLERY BUSINESS

I WANT TO IMPROVE MY SOCIAL MEDIA FEEDS

We’ve put together a cheat sheet for you to download with tips on how to create engagement on your social media. It will give you everything you need to know about raising your online profile.

I WANT TO IMPROVE MY JEWELLERY PHOTOGRAPHY 

Download the GEM Photo School Checklist to remind you of some of the best tips for capturing the perfect shot. Stick it on your fridge, carry it with you, let it inspire your next photo.

WHY GEM PHOTO SCHOOL

Mastering commercial photography gives you a competitive edge in the jewellery industry. Precious stones are surprisingly hard to capture in the right light, and failing to do so hurts your credibility.

Light is one of the key skills to master; but composition, framing, colour correction and focus are vital too.

Of course, taking the picture is only half the battle. You then need to know how to market your business online. Our course will teach you how to sell on Instagram, and how to use your newfound skills in concert with a dedicated social media strategy.

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